Sightrz
Company profile · 2026
Marketing & commerce intelligence · Gulf region

Maximize the benefitsof your data.

You already record everything that matters — what sold, who bought, and what it cost to make it happen. It sits in different systems, owned by different teams, and never quite agrees.

Sightrz joins it into one platform, puts a working analyst on top of it, and then hands the whole thing to you.

Why Sightrz

Everyone can move your data. Almost nobody can tell you what it means.

The connector market is solved. Supermetrics, Funnel and a dozen others will pipe your ad accounts into a warehouse, and most teams we talk to already have that. It was never the problem. The problem is that the number every decision rests on is measured in the wrong place.

The sale

Recorded where marketing can’t see it

Your sale lives in the POS, the CRM, a courier’s file, a WhatsApp thread. Ad platforms see none of it, so they optimise what they can see: the checkout, the lead, the click.

The timing

Spend and revenue are months apart

Booking revenue in the month it arrived credits March’s income to March’s spend. That answers a different question. Sightrz reads cohort-indexed — and refuses to project when evidence is thin.

The identity

It never leaves your environment

Customers reach us as pseudonymous keys; the join to a real person happens inside your systems, behind a boundary that denies everything not explicitly allowed.

The calendar

A tool that doesn’t know Ramadan is noise

Calendar-blind tools read Eid as an anomaly and White Friday as a fault. Sightrz reads them as demand moving, not breaking, and excludes disrupted days from its baseline.

And every screen ends in an opinion, not a chart: what changed, the evidence for it, what to do — and what it could not see.

One · what it does

One platform. Three questions. An answer that doesn’t contradict itself.

Every business runs on three questions: what sold, who bought, and what it cost to make it happen. Sightrz answers all three from a single model — so the revenue Marketing claims it produced is the same revenue Sales reports. Every chart below is the real thing from the live demo.

Sales — what sold

Revenue, orders, margin and returns.

Measured against last month, last year, or any date you choose. Down to the product and the individual order. Your bestseller and your most profitable product are rarely the same thing; here they sit side by side.

Net revenue, this year against last

Live demo · SAR
03.3M6.5M9.8MSep 25Nov 25Jan 26Mar 26May 26Jul 26Aug 26
This yearLast year
Consumer behaviour — who bought

Tracked segments and full RFM scoring.

How recently they bought, how often, and how much. Who your champions are, who is about to lapse, and who has already gone — plus every customer who changed segment between two dates: who moved up, who slipped, who you lost, and who you acquired to replace them.

Where every customer moved

8 Jul 2026 → 7 Aug 2026
Held90.2kMoved31.8kNew9.8kChurned24.4k
High-value loyalists18kReplenishers18.5kDiscount-led24.8kOne-and-done51.2kLapsing regulars25.3kNew in period9.8k
High-value loyalists17.9kReplenishers19kDiscount-led24.5kOne-and-done44.4kLapsing regulars26.1kChurned15.8k
Marketing — what it cost

Media buying, creative fatigue, social listening.

Budget pacing against plan, creative fatigue before it costs you, sentiment and share of the conversation. Then the two numbers that decide everything: what a customer costs to acquire, against what that customer is worth.

What a customer costs, against what they are worth

Live demo · SAR
Lifetime value593
Cost to acquire151
Return per customer3.93× Payback7.8 mo New customers9.8k
One · and what the AI says about it

Not a summary of your charts. A recommendation you can act on.

Restating a delta is not analysis. Every screen ends in a brief built to survive being questioned.

Every screen ends in this
Verdict

One line you could read aloud in a meeting

The finding, stated plainly, before any of the detail.

Findings

Each with its evidence and a confidence score

The figures a claim rests on are quoted separately from the claim, so it can be checked rather than believed.

Actions

Ranked, with the modelled impact and the effort

“Lift this product 6–8%, recover this much gross profit, low effort.” A recommendation with no cost attached is a wish.

Blind spots

What the analysis could not see

Stated every time. An empty findings list reads as all clear, and that is the more dangerous of the two answers.

Two · how it fits you

Not a template with your logo on it — and not something you rent.

Most analytics products hand you a finished dashboard and ask your business to fit it. Every metric already has a definition someone else chose; every screen already assumes a funnel someone else drew. If your business doesn’t work that way — and in this region it usually doesn’t — you spend the first year explaining the gap to your own team.

Your definitions

Your metrics, agreed and locked

What counts as a conversion. When revenue is recognised. What “qualified” means, and who may change it. Agreed at the start, then locked — so the number can’t be bent later by whoever benefits from bending it.

Your sources

Wherever your sale is recorded

Ad platforms, your store, your CRM, your point of sale, WhatsApp, a courier’s file. We don’t start from what is easy to connect. We start from where your sale actually happens.

Your brand

Your colours, logo and currency

White-labelled throughout, so the dashboard is yours to put in front of your own team — or your own clients.

Your questions

Any window, any comparison

The board asks against last year. The media buyer asks against last week. Whoever ran Ramadan asks against Ramadan. Every screen compares to the previous period, the same window last year, or any date you name.

And then it is yours.

The platform is handed over in full: the source code, deployed on your own domain, in your name, with no term and no expiry. Your developers can extend it and add to it whenever they like, without asking us. Ongoing support is available if you want it and entirely optional — the platform keeps running either way. Everything is scoped to what you actually ask for.

STEP 01

Discovery

One question first, of everyone: what system records a sale, and what joins it back to the ad?

STEP 02

Design

Your funnel, your revenue lag, your definitions — shown to you before anything is built.

STEP 03

Build

The connectors, the metric model and your dashboards, in your brand and your currency.

STEP 04

Handover

The code, the deployment and the documentation, on your domain and in your name. What comes after is your choice.

By the time we show you the first screen, there will be nothing on it you didn’t help decide. By the time we hand it over, there will be nothing in it that isn’t yours.

Next step

See it running before you talk to us.

The demo is a working product, not a screenshot. Open it, click into any screen, and read one brief end to end. Then tell us what your business records as a sale — that one answer is where every Sightrz build starts.