Social listening
What is being said, where, by whom — and which of it is actually a Sales or Operations problem.
Sentiment over 30 days
Positive rises from the zero rule, negative falls from it. A single tall red column is one incident, not a trend.
Share of voice
Against the four named competitors
Platforms
Where the conversation happens
Topics
Ranked by volume, with which part of the business actually owns each one
| Topic | Mentions | Net sentiment | vs prev 30d | Owned by |
|---|---|---|---|---|
| Ramadan gift sets | 1.6k | +49 | 29.6% | marketing |
| Packaging & unboxing | 1.3k | +71 | 57.8% | marketing |
| Oud Noir scent longevity | 1.2k | +65 | 26.4% | marketing |
| Customer service replies | 1.2k | -27 | 22.6% | consumer behaviour |
| Dupe comparisons | 852 | +7 | 64.9% | marketing |
| Skin sensitivity / reactions | 449 | -34 | 34.7% | consumer behaviour |
| Delivery time | 234 | -49 | 22.4% | sales |
Mention feed
Most recent, unfiltered
got a reaction from the ampoule, patch test first if you have sensitive skin
the oud noir lasted a full workday, genuinely did not expect that at this price
their eid campaign is doing numbers, saw it three times today
delivery estimate said 2 days, took 6. product is good though
ordered Thursday, arrived Sunday in Riyadh. packaging was perfect 🤍
anyone tried the new hair mask? debating between this and the usual one
restock the amber musk please, sold out again
still waiting on my order from last week, support has not replied on WhatsApp
why is the return window only 7 days? tried to send back a shade that did not match and missed it
Earned voices
Unpaid accounts driving reach
| Account | Followers | Posts | EMV · SAR | Net |
|---|---|---|---|---|
| Hadeel M.@beautywithhadeel · TikTok | 562k | 3 | 95.7k | +90 |
| Attar Notes@attar_notes · Instagram | 585.4k | 9 | 86.5k | -15 |
| The Scent Files@thescentfiles · Reviews & forums | 527.2k | 13 | 82.9k | +11 |
| Lamia K.@lamia_x · TikTok | 460.3k | 8 | 48.3k | +95 |
| Riyadh Skin@riyadhskin · TikTok | 175.7k | 9 | 28.3k | +87 |
| Noura A.@nourabeauty · X | 72.8k | 12 | 14.7k | -19 |
You lead share of voice at 35.2%, and "Delivery time" is the one thing dragging sentiment.
6.9k mentions reached 9.6M accounts at +23 net sentiment. Volume is not the story — the composition is. "Delivery time" runs at -49 net and is a Sales problem being reported as a Marketing metric, while "Packaging & unboxing" at +71 is the message worth amplifying.
The team that can fix it does not see this dashboard. An auto-route on the topic classifier puts it in front of them the same day.
It is the highest-sentiment theme you have and it is currently entirely organic. Whitelisting the top creator posts converts earned credibility into reach you control.
Up 64.9% period on period from a small base — the shape a theme has right before it becomes the dominant one. Cheaper to watch now than to respond to later.
Currently posting for free with the reach of a mid-tier paid partner. A gifting or affiliate arrangement protects it before a competitor makes an offer.