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12 SKUs · ranked by revenue, with the margin each one actually earns.

AI verdict
7 SKUs are accelerating and 2 are decaying — the catalogue is splitting.
3 actions

Ranked by revenue

What the leaderboard shows

Oud Noir Eau de Parfum 100ml891.6k
Argan Repair Hair Mask826.4k
Bakhoor Home Diffuser798.6k
Hydrating Sheet Mask ×10749.8k
Amber Musk Body Mist665.3k
Rose Water Toner 250ml422k
Keratin Smoothing Shampoo 400ml331.7k
Eid Luxury Gift Box262.1k

Ranked by gross profit

What the P&L shows — a different order

Oud Noir Eau de Parfum 100ml460.1k
Hydrating Sheet Mask ×10381.6k
Bakhoor Home Diffuser335.4k
Amber Musk Body Mist245.5k
Argan Repair Hair Mask201.6k
Rose Water Toner 250ml102.1k
Matte Lip Set — 6 shades87.7k
Eid Luxury Gift Box84.1k
Stock cover · 1 SKUs under 21 days
Vitamin C Serum 30ml (20d)

Full catalogue

ProductCategoryUnitsRevenue · SARGross profit · SARMarginReturnsAttachStock covervs prev 30dvs LY
Oud Noir Eau de Parfum 100mlSKU-4100Fragrance2k891.6k460.1k51.6%5.5%32.7%36d21%9.2%
Argan Repair Hair MaskSKU-4121Haircare3.5k826.4k201.6k24.4%8.5%33.8%85d9.1%0.1%
Bakhoor Home DiffuserSKU-4170Fragrance1.9k798.6k335.4k42%10%43.7%48d34.3%62.7%
Hydrating Sheet Mask ×10SKU-4177Skincare3.4k749.8k381.6k50.9%17.9%24.5%23d27.9%57.5%
Amber Musk Body MistSKU-4128Fragrance1.5k665.3k245.5k36.9%14.7%37.9%30d17.8%55.3%
Rose Water Toner 250mlSKU-4107Skincare1.1k422k102.1k24.2%9.5%29.5%84d13.5%3.6%
Keratin Smoothing Shampoo 400mlSKU-4163Haircare2k331.7k76.6k23.1%11%59.9%27d14.9%43%
Eid Luxury Gift BoxSKU-4156Gift sets878262.1k84.1k32.1%7.7%19.8%32d18.8%30.2%
Matte Lip Set — 6 shadesSKU-4135Cosmetics479196.6k87.7k44.6%8.4%24.6%80d39.9%67.9%
Vitamin C Serum 30mlSKU-4114Skincare383148.6k41.3k27.8%13%53.7%20d1.1%60.3%
Niacinamide 10% AmpouleSKU-4142Skincare277108.5k50.8k46.8%7.3%51.1%48d5.7%54.8%
Silk Pillow & Scrunchie DuoSKU-4149Accessories32594.8k37.2k39.2%9.3%56.6%39d16.9%44.3%
Catalogue analysis
Sightrz Analyst · claude-opus-5 · 2026-08-07 06:00 UTC

7 SKUs are accelerating and 2 are decaying — the catalogue is splitting.

The top 3 SKUs carry 33.9% of revenue, which is concentration worth watching. Margin ranges from 23.1% to 51.6% across the catalogue, so revenue rank and profit rank are not the same list.

What the data says · 3
WatchConfidence86%
Revenue rank and profit rank disagree on four SKUs

Sorting the catalogue by gross profit instead of revenue reorders the top ten materially. Merchandising and paid budgets are both allocated off the revenue list today.

Rose Water Toner 250ml: #6 by revenue, 24.2% margin vs 39.1% blended
WatchConfidence68%
2 SKUs are down double digits on the month

Decay this synchronised across unrelated categories usually means shelf position or a price change upstream, not demand — the pattern is worth one merchandising check before discounting anything.

Keratin Smoothing Shampoo 400ml -14.9% · Eid Luxury Gift Box -18.8%
WorkingConfidence77%
Attach rate is the cheapest lever in the catalogue

Products above 35% attach carry an AOV roughly a third higher than those below it. Nothing here needs new traffic.

6 of 12 SKUs above 35% attach
Recommended actions · 3
Sort merchandising by gross profit, not revenue

The homepage rail, the paid catalogue feed and the email blocks all read the revenue rank today. Switching the sort key is a config change.

+25.2k SAR gross profit / 30dLow effortConfidence82%
Retire the bottom 0 SKUs

Each holds working capital and catalogue attention for under 1.2% of revenue. Delisting frees both without a measurable revenue hit.

Free ~222.8k SAR working capitalMedium effortConfidence70%
Run a bundle test on the two highest-margin SKUs

Both are above the blended margin and below 25% attach — the combination where bundling adds profit rather than just moving it.

+31 SAR AOVMedium effortConfidence65%